Step by step
The question
Question: A shop sells 100 shirts a week at $20 each.
For every $1 it adds to the price, it sells 2 fewer shirts.
What price gives the most money?
1 Draw and name
Call the number of one-dollar rises x.
Then the price is $20 + x.
And each rise loses 2 shirts: they sell 100 − 2x.
2 Write the money
The money is the price times the number sold.
Multiply out the brackets.
Now we have R = 2000 + 60x − 2x².
3 Which x make sense
x is 0 or more, and they must still sell some shirts: x is less than 50.
4 Slope = 0
The biggest value is where the slope is 0.
Use the power rule.
Now we have R′(x) = 60 − 4x.
At a turning point the graph is flat for a moment: the slope is 0.
So we solve R′(x) = 0.
Take out the −4.
So x = 15.
5 Make sure it is the biggest
Before 15, the slope is positive: going up.
After it, negative: going down.
Up, then down: the top.
A maximum.
6 Answer the question
The best price is $20 + 15: $35.
Careful!
x is the number of one-dollar rises, not the price.
The price is 20 + 15.
Then they sell 70 shirts, and take in $2450.
7 Check
Let's check with x a bit smaller: 14 gives 2448.
And x = 16 gives 2448.
Both are smaller than 2450.
Right!
Let's look back.
First: draw and name.
Then: write the money.
Then: which x make sense.
Then: slope = 0.
Then: make sure it is the biggest.
Then: answer the question.
Last: check.