Step by step
The question
Question: A shop sells 200 mugs a week at $10 each.
For every $1 it adds to the price, it sells 10 fewer mugs.
What price gives the most money?
1 Draw and name
Call the number of one-dollar rises x.
Then the price is $10 + x.
And each rise loses 10 mugs: they sell 200 − 10x.
2 Write the money
The money is the price times the number sold.
Multiply out the brackets.
Now we have R = 2000 + 100x − 10x².
3 Which x make sense
x is 0 or more, and they must still sell some mugs: x is less than 20.
4 Slope = 0
The biggest value is where the slope is 0.
Use the power rule.
Now we have R′(x) = 100 − 20x.
At a turning point the graph is flat for a moment: the slope is 0.
So we solve R′(x) = 0.
Take out the −20.
So x = 5.
5 Make sure it is the biggest
Before 5, the slope is positive: going up.
After it, negative: going down.
Up, then down: the top.
A maximum.
6 Answer the question
The best price is $10 + 5: $15.
Careful!
x is the number of one-dollar rises, not the price.
The price is 10 + 5.
Then they sell 150 mugs, and take in $2250.
7 Check
Let's check with x a bit smaller: 4 gives 2240.
And x = 6 gives 2240.
Both are smaller than 2250.
Right!
Let's look back.
First: draw and name.
Then: write the money.
Then: which x make sense.
Then: slope = 0.
Then: make sure it is the biggest.
Then: answer the question.
Last: check.